Everything You Need to Know About the Nordstrom Anniversary Sale

*entire outfit from last years sale finds!

It’s ALMOST here. The Nordstrom Anniversary Sale.  My favorite sale of the YEAR! I love being your main resource for this sale and can’t wait to help you navigate it!  WHY is this sale so great?  First, Nordstrom is the only retailer that marks NEW merchandise down for the upcoming Season.  So essentially, you’ll get fresh, Fall merchandise on sale where typically when retailers mark down their goods, it’s the END of the Season…so whatever didn’t sell gets put on the sale rack to move it out of the store quicker.

The markdowns are GOOD too.  No 10% off BS.  These markdowns typically hit the 20-40% mark making the sale really worth shopping.  Nordstrom also throws their “top sellers” into the mix- like Barefoot Dreams cardigans and blankets, Spanx leggings and Hanky Panky underwear.  After the sale is over, Nordstrom puts the prices back up.  I’ll be shopping the sale early so I can share with you here, on Instagram and on my stories what I’m loving, how things fit and what is worth buying. It’s my job to break things down for you so it’s EASY to shop because I know it gets overwhelming navigating the site.

How I Shop The Sale:

Last year I stocked up on cardigans, booties and long sleeve t-shirts for Fall.  I bought underwear, pajamas, gifts (yes I snag a few Christmas gifts) and shoes or outerwear for my kids (depending on what they need).  I restock my beauty staples if they are on the sale too. I’ve splurged on a Patagonia or North Face vest twice in the last few years on this sale.  If you need outerwear, this is a great time to buy as those brands rarely get marked down.  I’ve bought boots and sneakers in the past as well…it just kind of depends on the year and what my wardrobe needs are. Typically they have a great deals on athletic shoes (psst- my Nike Air Max 270’s are on the sale this year)! My post from last year details some of my favorites from 2019!  Hands down, my favorite purchase EVER from this sale was the Barefoot Dreams blanket.  They hardly ever go on sale and it’s something my family uses literally all day, everyday.

Dates To Know: 

July 24th- online preview of the sale

August 4th-18th Icon early access

August 7th-18th Ambassador early access

August 10th-18th Influencer early access 

August 13th-18th Insider early access

August 19th-30th everyone can shop

In order to shop on the sale early, you must be a Nordstrom cardholder. You can do that here if you’re interested.  The higher your status with the card, the earlier you can shop the sale. The benefit of having the card is also being able to shop items that will inevitably sell out.  I wish I could tell you things get restocked for Public Access but in the years of covering this sale, I’ve seen many things not be restocked once they’ve sold out.  I would LOVE it if that was different this year though!

Other Tips to Maximize the Sale

  • Find out what your status is here and mark your calendar so you can shop the first day you’re able
  • Turn on your Instagram notifications for Karalovescoco.  I will be sharing my favorites on IG stories each day for you to easily shop.
  • Bookmark this tab here for all of my Anniversary Sale content.
  • Subscribe to my blog (link at the bottom of my home page) so you don’t miss my favorites post which will go live 8/4.
  • Some stores will do contactless curbside pickup this year due to Covid.  Click here to see which stores.
  • If you’re already a cardmember, be sure to use your double or triple points day during the sale to maximize your rewards.

Items I’m Most Excited About


I’m so excited to shop this sale with you and can’t wait to share more in the coming weeks!  What will you be shopping for?  As always, thank you so much for following along! xo

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